Sizzle \ Duluth Trading Co
Planet Propaganda established Duluth's line-art world back when I was still wearing a headgear. I hopped aboard fresh outta school, climbed to lead writer on the men's brand, then pushed, poked, and prodded new territories and campaigns to keep things all fresh & weird. I even helped get us named to Forbes top 5 most impactful advertisers my first full year on board. Here’s some of my favorite work. (Lotta :30s, but there have been oodles of sixes and social posts, I can do all that jazz too).
Preroll/Broadcast/Digital/OOH/Radio
no one:
my brain: ok so the underwear is soft, lullaby’s are soft, this lullaby lulls you, this underwear lulls your loins.
*note: this had to be taken off air in a week because Duluth sold out.
COVID-19 kinda sucks. We took a swing at saving people’s psyches the best way we know how: making people laugh. Forgoing all the “in these unprecedented times” malarkey, Salvage the Season was a cohesive campaign filled with hard-hitting, savvy digital spend.
I also named & help create the world’s first underwear museum: The Duluth Trading Museum of Man Area & Underwear Shoppe, now open in the Mall of America.
Theatre of the Broken Aux.
Everyone loves a good radio spot. Ok, maybe gen-z doesn’t… But they’re fun as hell to make, and our store intercom campaign helped to drive foot traffic all over the US of A. Plus, this gave me a good excuse to become certified under the American Association of Kazoology. Member #86. This is not a joke.