The Center for Underwear Advancement \ Duluth Trading Co
Duluth's crack team of underwear experts studied men’s man-areas inside & under, releasing countless pairs of high-tech tush-wear. Duluth came to us looking for a way to tell that innovation story, drilling down into each of their main underwear styles. So we did what any down-standing citizens would do and created The Duluth Center for Underwear Advancement— an elite team of skivvy scientists hellbent on asschieving greatness for the groin. Can you tell I’ve written a lotta underwear copy in my career so far?
Basically, we launched a campaign to give Duluth credit where credit's due, showcase the strength of each style, and certainly made some hearty laughs and sweaty thumbs along the way.
Preroll/Broadcast/Digital/Social
Interactive stories, in-feed, streaming, hell we even did a custom clipboard Pinterest launch. We walked this puppy all over the WWW, much to the delight and/or terror of the general population.
Wouldn't have it any other way.
Clicky to the CFUA Landing Page for some loooonger copy. If you want my patented “Dictionary of Dick n’ Balls” that I created on the side, you’ll have to venmo me on the side. That’s proprietary.